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  • Google Enhances Ad Sitelinks
    Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks for advertisers. On average, Google said the click through rate is 30 percent higher for ads with sitelinks.
  • Google Forecloses on Mortgage Comparison
    Is a new version of Google’s mortgage comparison service in the works? After scaling back the service in November, mortgage comparison went offline earlier this month. Mortgage comparison search is also gone from the Google Advisor site.
  • SES London 2012 – Day 1 Coverage #SESLondon
    Avinash Kaushik’s keynote kicked off SES London 2012 today, and what followed was a day filled with tips on landing page optimization, PPC, link building, and more. Here's a roundup of today's live blogging and coverage of SES London 2011.
  • The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype
    Google’s circumvention of Safari privacy settings is just the tip of the user tracking iceberg. Privacy and user experience are in serious conflict, with billions of advertising dollars at stake as search and social converge.
  • Yandex Adds Social Search Results, Partners With Twitter
    Russia’s top search engine Yandex has made two big moves on the social search front. In addition to incorporating content from popular social networks into its search results, Yandex has partnered with Twitter to make tweets searchable in real time.

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